Phase 2: Visioning

Visioning, the second phase, guides the community through a collaborative, creative process that leads to a shared community vision and common values.

Vision and values statements provide focus, purpose, and direction to the CHA/CHIP so that participants collectively achieve a shared vision for the future. A shared community vision provides an overarching goal for the community—a statement of what the ideal future looks like. Values are the fundamental principles and beliefs that guide a community-driven planning process.

Because visioning is done at the beginning of the CHA/CHIP, it offers a useful mechanism for convening the community and building enthusiasm for the process, setting the stage for planning, and providing a common framework throughout subsequent phases.

Recommended Participants

Core Support Team — designs the visioning process, works with the facilitator, prepares for the visioning sessions, records the results of the session, and drafts the resulting vision and values statements.

Steering Committee — oversees the visioning process and solicits community participation.

Broad Community Involvement — is included in the visioning sessions. This sets the tone for broad participation throughout the MAPP process.

Overview of the Steps for the Visioning Phase

  1. Identify other visioning efforts by revisiting the inventory of earlier community initiatives. Make connections as needed.
  2. Design the visioning process and select a facilitator. The facilitator should possess strong facilitation skills and be perceived as neutral and fair.
  3. Conduct the visioning process. Participants should identify their shared vision by looking five to 10 years into the future. Also address the identification of common values.
  4. Formulate the vision statement and common values based on the results of the sessions.
  • Visioning Tip Sheet: This three-page document provides step-by-step guidance for the Visioning phase, including how to develop a shared vision and common values.
  • Visioning Invitation Flyer: This colorful flyer invites community residents to join the Partnership for a Healthier Alexandria in a half-day visioning session. The flyer includes information about the MAPP coalition leading the effort, transportation, translation services, childcare, and more.
  • Example Invitation to Visioning Meeting: Garrett County, MD Health Department developed this invitation to its visioning meeting. The letter provided partners with background on MAPP and posed questions for invitees to consider before the meeting.
  • Example Visioning Survey: The Northern Kentucky District Health Department's MAPP partnership created this tool to help incorporate broad community input into its vision.



  • Training Presentation: Developing a Community Health Improvement Vision - Click here to access the presentation slides.
  • Webinar Recording: Next Steps in Developing a Community Health Improvement Vision for Action - This 90 minute webinar discusses who from the community and local public health system should be involved in visioning, development of a plan for visioning, understanding potential tools and methods for developing a vision, examples of vision statements and case studies from LHD demonstration sites, and LHDs'' lessons learned in the visioning process.

Visioning session tools

  • Visioning Session Agenda - This modifiable tool is an example agenda for one community's CHA/CHIP Visioning session (from Gallatin City-County Health Department (MT)).
  • Visioning and Forces of Change Assessment Presentation - This modifiable presentation tool was created and used by one community to guide their visioning session and their Forces of Change Assessment session (from New Orleans Health Department (LA)).
  • MAPP visioning process report from Livingston County, MI outlines the process used to develop the vision and presents the results
  • Visioning Questions - These modifiable tools contain questions issued to the Steering Committee/Visioning Committee to prepare for the visioning session and were issued prior to their visioning meeting.

Public Health Infrastructure

In-Depth Guidance

This PDF provides in-depth guidance on phase two of the MAPP process.

Public Health Infrastructure

In-Depth Guidance

Ci  Communications  Reading Amap

Public Health Infrastructure

Phase 3: The Four Assessments

Once phase two is complete, you can move on to collecting and analyzing data.

Public Health Infrastructure

Phase 3: The Four Assessments

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